Work
Case studies: the problem, my role, the options I weighed, the result.
01 · B2B e-commerceJul 2025 – May 2026
TOP Cosmetics 2.0
Product designer · released on iOS and Android
02 · Subscription app · placeholderMar–Jul 2026
Nebula onboarding
Lead designer · +18% trial starts
03 · Monetisation · placeholder2025–2026
Paywall experiments
Product designer · 12 A/B tests
04 · Design system · placeholder2025
Design system refresh
Owner · one set for iOS and web